And the year is . . . 1937!
Paul Zuckerman first went into the peanut butter business after working as a buyer for a wholesale grocery firm. He noticed that the peanut butter being purchased was not good quality and thought he could do better. He sure was right! Detroit’s own Velvet Peanut Butter would go on to be a huge success.
If you want to learn more about Velvet Peanut Butter, check out the Paul Zuckerman papers at the Leonard N. Simons Jewish Community Archives.
Here were the clues to this month’s photo:
If you love peanut butter as much as we do, then you’re going to love November – it’s National Peanut Butter Lovers Month! In its honor, we are looking back at our local favorite – Velvet Peanut Butter. This month, instead of guessing the month the photograph was taken, you are tasked with guessing the year that Velvet Peanut Butter founder, Paul Zuckerman, got into the peanut butter business.
- Zuckerman turned 25 years old that year and married his wife, Helen.
- Amelia Earhart went missing while attempting to circumnavigate the globe.
- The Jewish Home for the Aged opened on Petoskey near Burlingame.
Image: Jewish Community Center Photograph Collection, JCC.76, Leonard N. Simons Jewish Community Archives.
