Interviewed by Michael Berke
February 12, 2015
Offices of Florine Mark, Farmington Hills, Michigan
In this oral history interview, Florine Mark speaks about her upbringing in a small house with 14 other family members. She talks about her memories of her bubbe setting an example for her by always having the Jewish Welfare Fund box out and encouraging the whole family to give.
She grew up in an Orthodox household and fondly remembers celebrating Jewish holidays. She touches on her mother’s immigration and experience in a Jewish orphanage.
Mark talks briefly about being a Zionist and belonging to BBYO and then explains her history with getting into Weight Watchers and bringing it to Michigan. Mark speaks about philanthropy, growing up in a house where that was important and taking care of her sister, Sandy, who had polio.
From here, Mark speaks about the importance of Jewish Education and the family agencies that Federation has. Next, she talks about her relationship with her children, and a sad time in her life, taking care of her husband while he was ill.
Mark explains her involvement and experiences being the president of the Jewish Community Center. She gives her thoughts on the Center being more than a building, but a center of Jewish life. She mentions the problems with the Center that were being addressed at the time of her presidency, in particular the closing of the Jimmy Prentis Morris Branch in Oak Park. She also talks about her involvement with Federation Marketing, being the Campaign Chair one year, and being a part of the Jewish Women’s Foundation. Then, she mentions some thoughts on Israel.
Mark then speaks about her non-Jewish activities; being on the Federal Reserve Board of the Chicago/Detroit Branch, March of Dimes, Forgotten Harvest, and Women of Tomorrow. She tells the story of trying to get a bank loan as a woman and they would not allow her without her husband’s signature. She talks about her mentors, including her bubbe, mother, and stories about Sam Frankel, Joel Jacob, and others from Federation.
Finally, Mark talks about the changes in Detroit and the confidence she has in the Jewish Community and getting more Jewish people to move to and live in Detroit. She expands on Weight Watchers.
Florine Mark was born in Detroit, Michigan. She married young, having five children with two marriages. As a young wife and mother, Mark heard about a diet program called Weight Watchers, which was only in New York City. She went to New York and found success with the program, leading her to franchise the company in Detroit and beyond.
She still serves as the president and chief executive Officer of The WW Group, Inc. and has made contributions to health and nutrition, women and cultural concerns, business and entrepreneurship and charitable and community revitalization.
Growing up in a household that was philanthropic, Mark has continued that tradition. She served as president of Detroit’s Jewish Community Centers and funded the Florine Mark Fitness Center. Active in the Jewish Federation of Metropolitan Detroit, Mark has been campaign chair, marketing committee member, member of the board of governors, and a trustee of the Jewish Women’s Foundation.
Mark serves as an advisor, advocate and board member on approximately 35 committees and civic organizations, including the Detroit Institute for Children, Business Leaders for Michigan (Formerly Detroit Renaissance), Committee of 200, University of Michigan Cardiovascular Center National Advisory Board, Henry Ford Health System Board of Trustees, Community Foundation for Southeastern Michigan, and Governor’s Council on Physical Fitness. She has also served as a member of the Seeds of Peace and was the chair of the Detroit Branch of the Federal Reserve Bank of Chicago.
Mark has received many accolades throughout her career including Federation’s Lifetime Achievement Award.
Credit as: Leonard N. Simons Jewish Community Archives. Florine Mark Oral History Interview, February 12, 2015.