Hey, Jewish Detroit! Let’s make #GivingTuesday #GivingJewsDay

November 23, 2015 | Jewish Federation of Metropolitan Detroit

The Jewish Federation of Metropolitan Detroit is gearing up to participate in #GivingTuesday 2015, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and celebrate generosity worldwide. Occurring on December 1, #GivingTuesday is held annually on the Tuesday after Thanksgiving and the major shopping days Black Friday and Cyber Monday to kick-off the holiday giving season and inspire people to improve their communities and support their favorite charities and causes.

“After two days of shopping, a day dedicated to giving back is a great way to refocus and remember what’s important,” says Lisa Cutler, Federation’s Senior Director of Philanthropic Operations. “While we think about Federation’s Annual Campaign all year long, #GivingTuesday gives us an opportunity to participate in a worldwide conversation about giving as well as have conversations with our supporters about the importance of taking care of the needs of the Jewish people and building a vibrant Jewish future in Detroit, in Israel and around the world.”

In 2014, #GivingTuesday brought together 30,000 partners in 68 countries and registered 32.7 million impressions on Twitter, with its eponymous hashtag mentioned 700K times. Since 2012, online giving on the Tuesday after Thanksgiving has increased more than four-fold, based on findings by Blackbaud and the Indiana University’s Lilly Family School of Philanthropy, produced in partnership with the Case Foundation.

“Federation has participated in years past, but this year we are amping up our efforts to make #GivingTuesday a day of support for the Detroit Jewish community,” said Ilana Block, Federation’s NEXTGen Detroit Campaign Co-Chair. “We’re asking the community to help spread the word by taking to social media and participating in a community-wide telethon.”

Federation’s #GivingTuesday telethon will take place on December 1st with a first shift starting at 9:30 to 11:30 a.m. and an afternoon option from 4:30 to 8 p.m., both at the Federation building in Bloomfield Hills. All are welcome to participate for any amount of time. You can register at jewishdetroit.org/givingtuesday.


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